Written by Kristin Vartan
Demobaza christens their clothes, the “reconstructed uniform.” One look at their Spring/Summer 2024 collection at LAFW, and you’ll know they favor rebellion over conformity.
“It’s fresh it’s new, and they don’t conform to any kind of fashion that’s going on at the moment,” music artist, Goldiie Lux told Style Speak’s Kristin Vartan. “There are definitely a few pieces that I would buy straight off the runway.”
Lux’s penchant for those paneled and patchwork looks is evident in her attire at the show. She’s decked out in a red and black Demobaza jumpsuit that echoes the brand’s dystopian disposition. It’s something that fellow singer, Sarah Yonahh noticed right away.
“The looks were rad. It was kind of futuristic and sci-fi. I found that cool. They have something unique,” Sarah Yonahh told Style Speaks.
The Bulgarian “casual couture,” designed and owned by Demo and Tono, isn’t just hitting all the right notes with these two musicians. Look no further than a custom beige and white paneled catsuit, complete with a vinyl black harness and belt, that Beyonce dawned during her Renaissance tour. Then there’s that layered midnight denim jumpsuit Janet Jackson wore on tour in Sacramento and Atlanta.
“Bringing different brands into our tours and into our live shows, it is a huge aspect of performing because when people see you, they want to know what you’re wearing,” Lux explained about the intersection of music and fashion. “So if you wear things that truly appeal to you, your audience can get a new sense of who you are.”
And while an outfit can be a powerful instrument while a musician serenades onstage, Twill the Messenger founder and designer, Julian León saw the presentation of Demobaza’s SS24 collection, as its own performance.
“When I think of Demobaza, I think of a very immersive experience, Their clothing is very textured and very layered, León told Style Speaks’ Kristin Vartan. “Their narratives are very detailed, and I could tell from the show how detailed the show was as well: The timing of the models, the way they came out perfectly in sync with each other and with the music.”
That’s because Demobaza doesn’t just write their own rules of the runway, they toss out the codes of clothing conduct altogether.
“I think Demobaza did a great job of communicating their universe.” León told Style Speak’s Kristin Vartan. “It’s always great to see how a designer transforms their collection into a physical space.”
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